metriciti

ChoiceOne Bank’s Josh Hucul Receives CBM Rising Star Award

Nancy.Runyan@choiceone.bank (Nancy Runyan) — Thu, 03 Oct 2024 19:18:26 GMT

Josh Hucul, Vice President, Lending Technology, has received the 2024 Rising Star Award for his significant achievements in developing Metriciti.

ChoiceOne Financial Services, Inc., and ChoiceOne Bank (NASDAQ: COFS) (“ChoiceOne”) are pleased to announce Josh Hucul, Vice President, Lending Technology, has received the 2024 Rising Star Award for his significant achievements in developing Metriciti – a revolutionary commercial lending platform that promises to redefine how financial institutions manage their lending. The Rising Star Award was presented by the Community Bankers of Michigan (CBM) at the Association’s 50th Annual Convention held recently at the Grand Traverse Resort and Spa in Traverse City. “It is truly an honor to congratulate Josh for receiving the 2024 CBM Rising Star Award,” said ChoiceOne CEO Kelly Potes. “Josh has a rare talent for combining technical expertise, business acumen, and strategic thinking. Because of Josh’s strong belief in creating Metriciti, ChoiceOne took an ambitious leap and transformed a challenge into a groundbreaking opportunity. He has made a positive and lasting impact on our Bank and now our industry. He is a unique banker with a story starting in traditional credit and ending in innovative technology.”

Hucul joined ChoiceOne Bank in 2012 as a Commercial Credit Analyst. He was promoted to Vice President, Credit Manager in 2013, Vice President, Senior Credit Manager in 2021 and to his current position as Vice President, Lending Technology in 2023.

A graduate of Saginaw Valley State University, University Center, Hucul has a Bachelor of Business Administration in Finance. Hucul is a graduate of the Graduate School of Banking program at the University of Wisconsin-Madison. He is also a graduate of the Michigan Bankers Association Perry School of Banking and has earned the Risk Management Association’s Credit Risk Certified (CRC) credentials.

Active in his community and profession, Hucul is a Board Member of the Ottawa County Agricultural Preservation Board, former Board Member of the Risk Management Association, West Michigan Chapter and the Midland County Planning Commission. He is also a former volunteer for the Humane Society of Midland County.

“Josh’s most remarkable achievement is leading the creation of Metriciti, a state-of-the-art lending platform that revolutionizes the way we do commercial lending,” said Chief Financial Officer Adom Greenland, who nominated Josh for the 2024 Rising Star Award. “Metriciti is the result of four years of intensive research, development, and testing led by Josh. Metriciti was built using Microsoft Dynamics for ChoiceOne Bank and has replaced our commercial lending software with a much more cost-effective program. It is a comprehensive solution that streamlines the entire lending process, from origination to servicing, and provides advanced features such as risk analysis, portfolio management, and data analytics. Metriciti is not only a powerful tool for our Bank, but also a potential source of revenue and collaboration with other community banks as Josh has been instrumental in leading the project to market Metriciti to other banks and share our vision of community banking. Metriciti is a testament to Josh's vision, skills, and leadership. He has created a game-changing solution that elevates our Bank and our industry.”

ChoiceOne and DPT Solutions (DPT) have created a partnership to offer Metriciti. DPT is the exclusive reseller of Metriciti and is now available to community banks nationwide. For more information, see https://www.metriciti.com/.

“We were excited to present Josh with our 2024 Rising Star Award,” said CBM President and CEO Michael Tierney. “Josh’s leadership in introducing Metriciti exemplifies everything this award was intended to recognize. His commitment to ensuring that ChoiceOne could serve the Bank’s communities effectively and efficiently in the face of increasing technology demands is remarkable. His ability to find practical and cost-effective solutions for our community banking industry is significant.”

Hucul noted after receiving the Rising Star Award for Metriciti, “I am incredibly honored to receive the Rising Star Award from the Community Bankers of Michigan. Leading the development of a new commercial lending platform that challenges the status quo, and seeing the tangible benefits from this work, has been a deeply rewarding experience. This recognition reflects the dedication of ChoiceOne Bank in using innovative ideas and technology to better serve clients and create meaningful solutions to drive growth. I look forward to Metriciti broadening its impact, empowering other institutions, and contributing to the advancement of the banking industry.”

About Community Bankers of Michigan

The Community Bankers of Michigan is a 250-member trade association serving community banks, and their financial services partners, throughout Michigan. With headquarters in East Lansing, Michigan, the Community Bankers of Michigan is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, professional education programs, and high-quality products and services. For more information visit www.cbofm.org. One Mission. Community Banks.

About ChoiceOne

ChoiceOne Financial Services, Inc. is a financial holding company headquartered in Sparta, Michigan, and the parent corporation of ChoiceOne Bank. Member FDIC. ChoiceOne Bank operates 35 offices in parts of Kent, Ottawa, Muskegon, Newaygo, Lapeer, St. Clair, Macomb, and Oakland counties. ChoiceOne is an approximately $2.6 billion-asset bank holding company making it the eighth largest bank holding company in Michigan based on asset size. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. common stock is quoted on the Nasdaq Capital Market under the symbol “COFS.” For more information, please visit Investor Relations at ChoiceOne’s website choiceone.bank.

ChoiceOne created a software platform to speed up business lending.

Tue, 23 Jul 2024 19:23:12 GMT

ChoiceOne Bank’s headquarters in Sparta. Credit: Joe Boomgaard, Crain’s Grand Rapids Business .

A digital platform developed five years ago helped ChoiceOne Bank streamline and automate the commercial lending process. After processing $3.5 billion in commercial loans since 2019 through the Metriciti platform, the Sparta-based ChoiceOne Bank now wants to share it with peers.

ChoiceOne Bank and DPT Solutions Inc., a Cascade Township company that provides process automation solutions to clients across a variety of industries, have been marketing the Metriciti software to other community banks to use for their commercial lending.

“We’re trying to be a force for good in community banking and offer what we’ve developed over five years to other banks,” ChoiceOne Executive Vice President and Chief Financial Officer Adom Greenland said. “We believe strongly that there is a market for this and that this will have a positive impact with other community banks.”

ChoiceOne and DPT Solutions launched their partnership in March to license Metriciti to community banks. ChoiceOne Bank holds the intellectual property and DPT Solutions serves as the software’s reseller to other potential users for a turnkey solution for commercial lending.

DPT Solutions initially focused on Michigan, Ohio and Indiana, starting with a controlled early release and primarily targeting banks from $500 million to $10billion in assets. DPT Solutions now has “several deals in the opportunity stage of the pipeline,” CEO Dan McGraw said. One bank is “in the contract stages,” he said.

Metriciti offers a “complete end-to-end solution for the commercial lending process” that includes sales management, an online application, data analytics, credit underwriting, managing client relationships and communications, documentation, and monitoring the loan and tracking the company’s performance afterward, said Josh Hucul, ChoiceOne Bank’s vice president of lending technology who designed the platform.

“The efficient processes allow us and other banks to get funds in the hands of clients as efficiently and quickly as possible,” Hucul said.

DPT Solutions first developed Metriciti in 2019 with ChoiceOne as the bank sought anew commercial lending software platform. The bank at the time “had a solution we weren’t happy with,” Greenland said. “We looked at the market and we weren’t happy with anything.”

ChoiceOne employees knew staff at DPT Solutions, which had previously built some custom software for the bank, he said. The two companies then partnered to develop Metriciti, which ChoiceOne deployed effectively during the depths of the pandemic in 2020 to manage the “madness” and crush of applications for federal Paycheck Protection Program loans from the U.S. Small Business Administration, Greenland said.

“We used this solution to help us with PPP, and that really kind of supercharged the software,” Greenland said. “We liked it so much and we’ve shown it to other banks on a friendly basis just to show them what we’ve done. We’ve had a lot of inquiries about, ‘Hey, can I use that, too?’”

A couple of banks also contacted DPT Solutions, and in explaining what they needed, “basically described exactly what we did for ChoiceOne,” McGraw said. DPT introduced executives at those banks to ChoiceOne and “they loved what they saw, so we started to go through a little bit of a market analysis phase with other banks and said, ‘We’d like to just show you this thing,’” he said.

“All of the banks we showed it to were excited and said, ‘how do I buy that?’” McGraw said. “We kept hearing that and said, ‘there’s a product here, there’s a market here, let’s build this as a product that we can market.’”

Ensuing conversations led to ChoiceOne’s decision to license the software platform to other banks to use with DPT Solutions handling the sales, implementation and support.

DPT Solutions, which is a partner with Microsoft, can tailor components of the platform to “complement banks’ unique processes,” McGraw said. “They don’t have to fit into that perfect mold.”

Recent survey data within the banking industry indicate that many banks are seeking to adopt a commercial lending platform.

In trade publication Bank Director’s annual technology survey in 2023, more than one in five of responding CEOs, CFOs and senior executives said their bank had upgraded or implemented a digital business lending platform in the last 18 months. Another 37% planned to do the same within the coming 18 months, according to survey results that Bank Director released last September.

In a fall 2023 survey of community banks by the Conference of State Bank Supervisors, nearly half of respondents said that adopting new or emerging technologies to meet customer demands was “very important.” Another 10% ranked it as “extremely important.” That survey found that the lowest satisfaction rates were for banking technologies for core services and workflow processes. Based on his experience and conversations with other bankers, Hucul sees strong interest in the Metriciti commercial lending platform.

“The appetite for different new technology is certainly there. There is a lot of demand in the environment, whether it’s banks that have manual processes today that really need to get to the next level, or if they have a different provider that it just doesn’t do everything that they want it to do,” he said. “The majority of folks we’re talking to are in that bucket as well, and we’ve seen incredible demand since our launch.”

Metriciti, A Commercial Lending Platform Built for Community Banking

Wed, 17 Jul 2024 18:27:33 GMT

Pictured from left to right: Josh Hucul, ChoiceOne Bank Vice President Lending Technology; Dan McGraw, DPT Solutions Chief Executive Officer; and Adom Greenland, ChoiceOne Bank Executive Vice President Chief Financial Officer.

As seen in PR Newswire.

SPARTA, Mich., and GRAND RAPIDS, Mich., July 15, 2024 – ChoiceOne Financial Services, Inc., and ChoiceOne Bank (NASDAQ: COFS ) (“ChoiceOne”) along with DPT Solutions (DPT) are pleased to announce their partnership to offer Metriciti. Metriciti is a revolutionary commercial lending platform that promises to redefine how financial institutions manage their lending from leads to closings and beyond. DPT is the exclusive reseller of Metriciti and is now available to community banks nationwide.

“In an industry where innovation often feels out of reach for smaller players, ChoiceOne took an ambitious leap and transformed a challenge into a groundbreaking opportunity,” said ChoiceOne CEO Kelly Potes. “Faced with the limitations of existing commercial lending platforms for community banks, ChoiceOne developed our own solution. Building Metriciti was a strategic move we made that has already reshaped our future. Now we are pleased to offer the opportunity for other community banks to explore Metriciti through our exclusive reseller, DPT Solutions.”

Driven by the need to address critical gaps in the market, Metriciti was built by ChoiceOne to provide a seamless integration of sales management tools, mobile app, underwriting with automation in financial spreading, portfolio management, robust data reporting and analytics, integration with Microsoft 365 and other third parties to provide a commercial loan origination platform built with end users in mind. Developed internally over the past four years, Metriciti has played an integral role in driving ChoiceOne’s loan growth. What started as an ambitious idea has now led to an opportunity to share Metriciti with other financial institutions seeking enhanced efficiency and technology that can scale with growth demands.

“ChoiceOne’s journey began nearly 10 years ago as an unhappy client of a large a legacy loan origination platform,” said ChoiceOne Vice President, Lending Technology Josh Hucul and the lead on the Metriciti project from the beginning. “We were frustrated with inefficiencies, lack of flexibility, no voice in product improvements, data that was trapped, and a lack of complete features and functionality needed to compete. We knew there had to be a better way, even if we had to build it ourselves.”

ChoiceOne has a history of partnering with local tech firms to create innovative services and support Michigan entrepreneurs and small business owners. This history would prove remarkable starting in 2019. While in the midst of Covid-19 and two bank acquisitions, ChoiceOne emerged with Metriciti – a game-changer for community banks.

“With a mindset that we could build better, common sense, processes to streamline lending and ultimately not settle for the status quo of being forced into a box that other traditional vendors would have placed us in, we began to build Metriciti,” said Hucul. “Because commercial loans are a dominant portion of our balance sheet, we needed a platform that could scale with our growth in the long-term.”

After much research, a proposal was built for an end-to-end solution built on top of a well-known CRM, Microsoft Dynamics. To make the project happen, ChoiceOne turned to DPT, a local Microsoft Partner with deep expertise in business process consulting and a track record of building complex custom configurations in Microsoft Dynamics.

“Selecting the right partner was critical and it was clear that DPT could fullfill the requirements we needed and build Metriciti,” Hucul noted. “While nothing existed on the market, a platform built on the infrastructure of Microsoft was a perfect match. It would fit seamlessly into existing Microsoft products that ChoiceOne subscribed to, it was a cloud-based solution, full CRM and sales management tools, an open platform to integrate to and from third parties, fully customizable and configurable, and allowed us to access all the data that we collect and marry it to other data we had across the Bank.”

In early 2023, a bank was referred to ChoiceOne via DPT to take a look at the platform they had built as they were investigating a similar path. The results and feedback of those discussions led ChoiceOne to travel down a path they had only faintly envisioned – selling Metriciti to other financial institutions.

As a result, ChoiceOne and DPT began ‘re-building’ Metriciti into a new structure that would allow for other institutions to purchase the platform and benefit from the product that ChoiceOne and DPT had created. ChoiceOne spun the intellectual property into a new entity, continuing to manage the product roadmap, and enlisted DPT to be the exclusive reseller of Metriciti, handling all sales, implementation and support.

“The demand in the marketplace is strong for a new commercial lending platform that doesn’t conform to the traditional mold,” said Hucul. “Banks are realizing that disparate systems and manual processes don’t add the value that is needed to be successful today. These banks are also realizing that the user experience is critical for both customers and internal users, something most platforms fail to deliver.”

DPT is a technology and consulting firm with 20 years in business. “We are pleased to partner with ChoiceOne and work with other financial institutions,” said DPT Solutions Chief Executive Officer Dan McGraw. “DPT is known for building human-centered solutions. As the exclusive reseller of Metriciti, our team will work exclusively with financial institutions to ensure their details have been considered, challenged, documented, and executed. We will also provide ongoing support. Our vision is to usher in a new era of financial services. We believe that financial institutions will not only need to keep pace with change but lead it.”

ChoiceOne set out to develop technology that would allow it to control its own destiny and scale up as the Bank grew. “From the original discussions with DPT in 2020, ChoiceOne grew assets from approximately $600 million to now $2.7 billion with commercial lending being a considerable portion of asset growth,” said ChoiceOne Executive Vice President, Chief Lending Officer, Brad Henion. “The technology was not simply a way to build something different, it was a way to drive desired outcomes at the Bank. We needed tools that would drive loan growth and profitability through efficiencies and top tier relationships and sales management. ChoiceOne needed flexibility to adapt to our changing market demands – from customers, regulators, and even the labor market. With Metriciti, we’ve been able to process over $3 billion in commercial loans while adding sales staff and reducing support staff.”

ChoiceOne President Michael J. Burke, Jr. commented, “Community banks are vital to local businesses and economies. Often, we are underserved in the technology platforms that are best suited for how we operate as a bank. Ultimately there was a gap that ChoiceOne identified in our commercial loan origination platform, and we decided to fulfill our own needs. Metriciti is critical for our long-term success with data becoming more important, clients relationships becoming more competitive, and labor being more difficult to attract and retain. Now Metriciti can be a game changer for other likeminded community banks.”

For additional information visit metriciti.com/

About DPT Solutions

With 20 years in business, DPT Solutions is owned and operated in West Michigan. DPT employs a team of visionaries, business strategists and technology innovators who have held senior leadership positions across various industries and business sizes. DPT’s combined business strategy team has over 100 years of experience working in senior leadership positions. Because of this experience, DPT doesn’t only talk strategy, they understand the challenges and have the knowledge and network to solve them. Leading with “why” is what makes DPT different. For more information, please visit https://dptsolutions.com/metriciti.

About ChoiceOne

ChoiceOne Financial Services, Inc. is a financial holding company headquartered in Sparta, Michigan, and the parent corporation of ChoiceOne Bank. Member FDIC. ChoiceOne Bank operates 35 offices in parts of Kent, Ottawa, Muskegon, Newaygo, Lapeer, St. Clair, Macomb, and Oakland counties. ChoiceOne is an approximately $2.7 billion-asset bank holding company making it the eighth largest bank holding company in Michigan based on asset size. ChoiceOne Bank offers insurance and investment products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne Financial Services, Inc. common stock is quoted on the Nasdaq Capital Market under the symbol “COFS.” For more information, please visit Investor Relations at ChoiceOne’s website choiceone.bank.

Contacts

Kelly Potes

ChoiceOne Chief Executive Officer

616-887-7366
kpotes@choiceone.bank

Michael J. Burke, Jr.

ChoiceOne President

810.664.2977

michael.burke@choiceone.bank

Dan McGraw,

DPT Solutions Chief Executive Officer

616.818.7199

dmcgraw@dptsolutions.com

Josh Hucul
ChoiceOne Vice President, Lending Technology
616.887.3725

jhucul@choiceone.bank

Integrating Innovation

Wed, 15 May 2024 17:11:19 GMT

Innovation doesn't just happen. it takes forethought, planning and follow through. Read how community banks have translated fresh ideas into a return on investment by building innovation into their normal operations.

Download the article from ICBA Independent Banker to read more.

Metriciti — A Story of Banking Innovation

Mon, 06 May 2024 19:04:10 GMT

As seen in Great Lakes Banker.

In an industry where innovation often feels out of reach for smaller players, ChoiceOne Bank took an ambitious leap, transforming a challenge into a groundbreaking opportunity. Faced with the limitations of existing commercial lending platforms for community banks, ChoiceOne developed its own solution - Metriciti - a strategic move that would reshape its future and provide an opportunity for community banks nationwide.

Driven by the need to address critical gaps in the market, Metriciti was built by ChoiceOne to provide a seamless integration of sales management tools, mobile app, underwriting with automation in financial spreading, portfolio management, robust data reporting and analytics, integration with Microsoft 365 and other third parties to provide a commercial loan origination platform built with the end users in mind. While the journey wasn’t easy, Metriciti has played an integral role in driving ChoiceOne’s loan growth. What started as an ambitious idea has now led to an opportunity to share their product with other financial institutions seeking enhanced efficiency and technology that can scale with their growth demands.

Keeping a Dream Alive

The Innovative Journey Begins ChoiceOne’s journey began nearly 10 years ago as an unhappy client of a large legacy loan origination platform. The commercial team was frustrated with inefficiencies, lack of flexibility, no voice in product improvements, data that was trapped, and paying for unused features. Josh Hucul, ChoiceOne Bank Vice President Lending Technology, who has been the lead on the Metriciti project from the beginning, recalls when he and others had the same realization, “There has to be a better way, even if we have to build it ourselves. We believed we could build better, common sense processes to streamline lending and ultimately not settle for the status quo of being forced into a box that other traditional vendors would have placed us in. Commercial lending is complex, but it doesn’t have to be overly complicated. With commercial loans being a dominant portion of our balance sheet, we needed a platform that would be able to scale with our growth in the long-term. Building a preferred solution was the way forward.”

Leap of Faith

After much research, a proposal was built for an end-to-end solution built on top of a well-known CRM, Microsoft Dynamics. To make this project happen, ChoiceOne turned to DPT Solutions (DPT), a local Microsoft Partner with deep expertise in business process consulting and a track record of building complex custom configurations and integrations with Microsoft Dynamics.

“Selecting the right partner was critical and it was clear that the requirements we needed would be fulfilled by what DPT could build,” Hucul noted. “While nothing existed on the market, a platform built on the infrastructure of Microsoft was a perfect match. It would fit seamlessly into existing Microsoft products that ChoiceOne subscribed to, it was a cloud-based solution, full CRM and sales management tools, an open platform to integrate to and from third parties, fully customizable and configurable, and allowed us to access all the data that we collect and marry it to other data we had across the Bank.”

Metriciti Emerges

The birth of Metriciti took place early in 2020. During this time, and over the next several years, there were significant changes happening within ChoiceOne and the overall business climate. ChoiceOne would announce two bank acquisitions, and Covid-19 would change how business was conducted. It also brought about the ensuing Paycheck Protection Program (PPP) and PPP Forgiveness Loans.

“This turned out to be great timing for the Bank,” said Hucul. “We dramatically streamlined many of our processes that would have been done manually, and it allowed us to do a ‘soft launch’ of the new Metriciti platform with staff and clients by pivoting development work to build out a PPP Forgiveness portal that facilitated thousands of requests from our clients. It truly was a testament to DPT and our early desire to control our processes and outcomes to be able to position us so quickly and effectively.” DPT and ChoiceOne continued to enhance and iterate the platform.

“One of the key value propositions in a lending platform is its ability to amplify the output of the bank’s staff by eliminating redundancy and time spent on unproductive tasks,” said Hucul. “The end users know where the bottlenecks exist and what tasks and processes aren’t intuitive. We’re very purposeful in gathering feedback from those users. In the end, that’s how we get the best product.”

From In-House Solution to Industry Game-Changer

As a result, ChoiceOne and DPT began ‘re-building’ Metriciti into a new structure that would allow other institutions to purchase the platform and benefit from the product that ChoiceOne and DPT had created. ChoiceOne spun the intellectual property into a new entity, continuing to manage the product roadmap, and enlisted DPT to be the exclusive reseller of Metriciti, handling all sales, implementation, and support.

Today, through DPT, the partners are offering Metriciti to the marketplace. The early interest exceeded the partners’ expectations, and they are building a significant pipeline of financial institutions in varying stages of their buying cycle. “The demand in the marketplace is strong for a new commercial lending platform that doesn’t conform to the traditional mold,” said Hucul. “Banks are realizing that disparate systems and manual processes don’t add the value that is needed to be successful today. These banks are also realizing that the user experience is critical for both customers and internal users, something most platforms fail to deliver. What’s unique is that everything we build we have to use ourselves, so it has to be right.”

DPT is a technology and consulting firm with nearly 20 years in business. “We are pleased to partner with ChoiceOne and work with other financial institutions. DPT is known for building human-centered solutions that help its customers differentiate. As the exclusive reseller of Metriciti, our team will work exclusively with your financial institution to ensure a successful implementation and full support lifecycle,” said DPT Solutions Chief Executive Officer, Dan McGraw.

Growth Demands Complete Data and Functionality

In the end, ChoiceOne set out to develop technology that would allow it to control its own destiny and scale up as the Bank grew. “From the original discussions with DPT in 2019, ChoiceOne grew assets from approximately $600 million to now $2.7 billion with commercial lending being a considerable portion of asset growth,” said ChoiceOne Executive Vice President, Chief Lending Officer, Brad Henion. “The technology was not simply a way to build something different, it was a way to drive desired outcomes at the Bank. We needed tools that would drive loan growth and profitability through efficiencies and top tier relationship and sales management. ChoiceOne needed flexibility to adapt to our changing market demands – from customers, regulators, and even the labor market. With Metriciti, we’ve been able to process over $3 billion in commercial loans while adding sales staff and reducing support staff.” ChoiceOne President, Mike Burke, commented, “Community banks are vital to local businesses and economies. Often, we are underserved in the technology platforms that are best suited for how we operate as a bank. Ultimately there was a gap that ChoiceOne identified in our commercial loan origination platform, and we decided to fulfill our own needs. Metriciti is critical for our long-term success with data becoming more important, client relationships becoming more competitive, and labor being more difficult to attract and retain. Now Metriciti can be a game changer for other likeminded community banks.”

Key Contributors

Josh Hucul, with over 15 years of experience in commercial banking, currently serves as the Vice President of Lending Technology at ChoiceOne Bank. He formerly served as the Senior Credit Manager at ChoiceOne, a role he held until 2023. Under his leadership, the bank’s commercial lending platform, Metriciti, was developed and has since been the centerpiece of his current role.

Dan McGraw is the CEO of DPT Solutions, a business strategy and digital transformation software company located in Grand Rapids, MI. Dan has spent more than 20 years in the Technology space, specializing in leading organizational transformation initiatives. Prior to joining DPT, Dan served as a Chief Operating Officer at a West Michigan-based firm serving large healthcare and retail customers throughout the Midwest. With experience as both a client and a vendor, Dan has a unique ability to bridge the gap between business strategy and technology.

For additional information visit metriciti.com

ChoiceOne Bank and DPT Solutions Announce Metriciti

Fri, 01 Mar 2024 14:56:38 GMT

As seen in Michigan Bankers Association.

ChoiceOne Bank is excited to announce its partnership with DPT Solutions to offer Metriciti, a revolutionary commercial lending platform to fellow Community Banks.

Introducing Metriciti, a custom commercial loan origination platform developed by ChoiceOne Bank. Metriciti is a cutting-edge solution to commercial lending that is a game changer for community banks. Developed internally over the past four years, Metriciti addresses the shortcomings of existing lending platforms that all community banks face. Metriciti offers a cost-effective solution that seamlessly integrates sales prospecting, sales management, underwriting, portfolio management, automated financial spreading capabilities, robust data tracking and reporting, and integration with Microsoft 365 and commonly used banking cores.

LEGACY LOAN ORIGINATION CHALLENGES

ChoiceOne’s journey began nearly ten years ago as an unhappy client of a large legacy loan origination platform. We were frustrated with inefficiencies, lack of flexibility, no voice in product improvements, data that was trapped, and a lack of complete features and functionality that we needed to compete.

When considering a replacement, we sat through hours of demos, worked in sandbox environments to evaluate ChoiceOne Bank and DPT Solutions Announce Metriciti, a Revolutionary Lending Platform functionality, and interviewed many other similarly frustrated community banks. We found that two things were true. First, each platform did certain things well but were lacking overall functionality. Second, we would have had to change our processes to match the functionality of the platform.

What we wanted was total relationship lending, common sense automation and integrations, flexibility in the lending process, and built in analytics. This did not exist. Our options were to pick the best of what was available, or to try to build it ourselves.

REPUTATION FOR DEVELOPING & OFFERING INNOVATIVE SERVICES

ChoiceOne has built a reputation for being a tech-savvy bank; taking the lead in providing innovative services and technology to improve efficiency and better serve clients. With the support of our entire organization, ChoiceOne began the process of building our own comprehensive commercial loan origination platform.

In 2019, ChoiceOne partnered with DPT Solutions, a technology and consulting firm located in Grand Rapids, Michigan, to complete the architecture of Metriciti. We set out to build the most innovative community bank lending platform that supports a dynamic sales team and brings efficiencies to credit and loan processing. With the initial launch to ChoiceOne staff in late 2020, Metriciti has since been continually developed using feedback from bank users. Metriciti has helped ChoiceOne meet our growth goals and we believe it can be a game changer for like-minded community banks.

METRICITI OFFERED THROUGH EXCLUSIVE RESELLER –
DPT SOLUTIONS

Realizing that other community banks are seeking many of the same features and functionality in a lending platform, ChoiceOne is offering Metriciti through its exclusive reseller, DPT Solutions. ChoiceOne has a history of partnering with local tech firms to offer innovative services supporting Michigan entrepreneurs. Now ChoiceOne, through DPT Solutions, is poised to offer Metriciti to the financial industry.

SEE METRICITI AT THE BEST CONFERENCE – MARCH 20-22 IN TRAVERSE CITY

ChoiceOne and DPT Solutions will host a Metriciti booth at the BEST Conference. We will also present an educational session Build, Buy or Bow Out? Interested attendees are welcome to stop by the Metriciti booth to learn more. In the meantime, visit metriciti.com!

Josh Hucul VP, Lending Technology ChoiceOne Bank

jhucul@choiceone.bank 616.887.3725

Dan McGraw CEO DPT Solutions

dmcgraw@dptsolutions.com 616.818.7199

Metriciti and the Metriciti logo are pending trademarks.